LEGAL & COMPLIANCE

Terms of Service

Last Updated: October 24, 2026
Effective Date: October 2026
Reading Time: ~5 Minutes

Working Together & Scope

Welcome! I am Tanvir Ahmed, a performance marketing and Conversion Rate Optimization (CRO) consultant operating at itanvir.tech. These Terms of Service clearly and simply explain how we work together when you hire me for consulting, advisory sprints, tracking engineering, or media scaling.

By visiting this site, requesting an audit, booking a discovery call, subscribing to the newsletter, or signing a project proposal, you agree to these terms along with my Privacy Policy.

My goal is straightforward: build long-term, high-trust partnerships that drive measurable revenue growth without unnecessary friction or confusing legalese.

Services & Deliverables

Every business has unique growth bottlenecks. Before any project begins, we agree on exact deliverables, milestones, and timelines in a written proposal or Statement of Work (SOW).

Paid Media & Growth Strategy

Designing, managing, and scaling full-funnel advertising campaigns on Google Ads, Meta (Facebook & Instagram), and TikTok, combined with structured creative testing and audience segmentation.

Conversion Rate Optimization (CRO)

Heuristic site teardowns, user behavior analysis (heatmaps & session recordings), checkout funnel diagnostics, and statistical A/B testing to increase your website's conversion efficiency.

Analytics & Server-Side Tracking

Deploying server-side Google Tag Manager (sGTM), Meta Conversions API (CAPI), and GA4 event tracking to ensure accurate attribution and clean first-party data collection.

If you want to expand the project scope or add extra deliverables midway through an engagement, we simply document the adjustments in writing so expectations and timelines stay aligned.

How We Collaborate

Marketing campaigns succeed fastest when both sides communicate openly. To keep projects running smoothly and campaigns launching without delays, here is what I ask of you:

  • Timely Access: Provide necessary partner-level access to your ad accounts, Google Tag Manager, Google Analytics, and e-commerce store backends (e.g., Shopify or WordPress) so work can begin promptly.
  • Brand Assets & Approvals: Share your logos, brand guidelines, product details, and high-resolution assets, and provide timely feedback or approvals on copy and creatives.
  • Accurate Product Claims: Ensure all product details, claims, pricing, and promotional offers you ask me to advertise are accurate, honest, and comply with advertising policies.

Invoicing, Payments & Ad Spend

Clear, predictable finances keep our focus entirely on driving performance:

  • Retainers & Project Sprints: Ongoing advisory and campaign management retainers are billed in advance at the start of each monthly cycle. One-time audits or sprint projects typically require a 50% deposit before kickoff, with the balance due upon completion.
  • Direct Ad Spend: Your advertising budget is paid directly by you to the ad platforms (Google, Meta, TikTok) using your own payment method on file. I never handle, mark up, or route your ad spend through my accounts.
  • Payment Terms: Invoices are payable within 14 calendar days of receipt. If an invoice remains unpaid after reminders, active campaign management or advisory calls may be temporarily paused until the account is brought current.

Ownership of Work & Data

Fair ownership rules protect both of us:

  • Your Brand & Data: You retain complete ownership of your trademarks, brand assets, customer databases, and commercial data at all times.
  • Created Deliverables: Once invoices for a project are paid in full, you own all the custom ad creatives, copywriting, landing page wireframes, and audit reports created specifically for your company.
  • Proprietary Frameworks: General frameworks, audit templates, automated scripts, and analytical methodologies that I developed independently remain my intellectual property, but you are free to use any insights generated from them for your business indefinitely.

Confidentiality

Your numbers, conversion data, customer lists, profit margins, and internal strategy are treated with strict confidentiality. I will never disclose your private business metrics to third parties or competitors.

Unless we sign an explicit Non-Disclosure Agreement (NDA) stating otherwise, I reserve the professional right to showcase non-confidential growth percentages (for example, "+145% ROAS increase" or "2.8x conversion uplift") and feature your logo in my portfolio case studies to demonstrate our shared success.

Realistic Expectations

I take pride in applying proven, data-backed growth methodologies that have driven millions in verified client sales. However, real-world marketing requires honest expectations:

  • No Guaranteed Outcomes: Marketing results depend on many variables beyond ad strategy alone—such as product-market fit, pricing, customer service, seasonal demand, and supply chain reliability. For this reason, specific sales quotas or ROAS guarantees cannot be made.
  • Ad Platform Independence: Platforms like Google, Meta, and TikTok frequently update algorithms and advertising guidelines. While I continuously optimize to adapt to these shifts, I cannot control sudden platform-wide policy updates or automated account reviews.

Ending a Partnership & Contact

Flexibility and fairness are core to how I work:

  • Retainer Cancellations: Either of us may end an ongoing monthly retainer by giving thirty (30) days' written notice via email.
  • Smooth Handover: If we wrap up an engagement, I provide a thorough, orderly handover of all campaigns, tracking documentation, and creative deliverables so your team can continue operating smoothly.

If you have questions about these terms, need clarification on a project proposal, or would like to discuss a custom arrangement, please reach out directly at contact@itanvir.tech or submit an inquiry on the contact page.